Previous degrees:

Master of Science in Marketing

• University of Strathclyde, 16 Richmond St Glasgow G1 1XQ, UK.
• From September 2009 to November 2010
• Brand management; strategic marketing management; export marketing; supply chain management

Bachelor of Science in Textile Design Technology

• University of Management and Technology, C-II Johar Town Lahore, Pakistan.
• From January 2004 to December 2008
• Textile production technologies and management

Previous work experience:

Research and Teaching Assistant

• Department of Marketing, University of Oulu.
• From January 2015 to June 2015.
• Teaching assistance for course of brand management, taught to post-graduate students.
• Course curriculum planning, preparation of course material.
• Assessment of students’ exam, presentation and group projects.
• Delivered one lecture on the topic: ‘role of brand and market orientations in brand management’.

University Lecturer

• Department of Management Science, COMSATS Institute of Information Technology, Vehari, Pakistan.
• From August 2011 to September 2013.
• Worked as full time, and independently taught courses to undergraduate and postgraduate students. Taught courses are: Fundamentals of Marketing, and Marketing Theory and Practices.
• I have arranged workshops, seminars and industry visits for enhanced learning students.
• I was also responsible for some administrative task.

Assistant Manager of Export Marketing

• Softwood Textiles, Lahore.
• From February 2008 to September 2009.
• This company manufactures and export clothing to European fashion retailers.
• I was responsible for sales and marketing to current export customers of denim wear and win new export customers.

Journal publications and conference papers:

Anees-ur-Rehman, M., Wong, H. Y., and Hossain, M. (2016). The Progression of Brand Orientation Literature in Twenty Years: A Systematic Literature Review. Journal of Brand Management, doi:10.1057/s41262-016-0008-2.

Hossain, M. and Anees-ur-Rehman, M. (2016). Open Innovation: An Analysis of Twelve Years of Research. Strategic Outsourcing: An International Journal, 9(1), 22-37

Anees-ur-Rehman, M. (2014). Clarifying the brand orientation construct for business-to-business sector. International Journal of Business and Management, 9 (12), 62-73

Anees-ur-Rehman, M. (2014). Essentials for establishing brand orientation in internal and external environment: an insight for business-to-business sector. Advances in Business-Related Scientific Research Conference 2014 Milan Italy

Anees-ur-Rehman, M. (2012). What makes brand extension successful: an empirical study of direct and indirect effect? European Journal of Business and Social Sciences, 1(4), 76-98

Manuscripts under review:

Anees-ur-Rehman, M. and Johnston, W.J. How multiple strategic orientations impact brand equity of B2B SME? (Journal of Brand Management)

Anees-ur-Rehman, M., Saraniemi, S., Ulkuniemi, P. and Hurmelinna-Laukkanen,P. Brand performance of B2B SMEs under strategic hybrid orientation. (Journal of Product and Brand Management)

Anees-ur-Rehman, M., Wong, H.Y. Sultan, P. and Merrilees,B. How does brand-oriented strategy affect financial performance of B2B SMEs? (Journal of Business and Industrial Marketing)